Luma is a SaaS platform that helps creative agencies track project profitability in real time. As they prepared for a Series A raise, they needed both a product overhaul and a marketing presence that could hold its own in investor conversations.

We led the end-to-end design process: competitive audit, wireframes, high-fidelity UI, and a polished marketing site. The new product UI introduced a data visualization layer that made complex financial data immediately readable — a critical factor in their successful fundraise.